TV Advert Evaluation

Part 1-
Our task was to create a Television advert for a Unilever product and Re-brand it for a new target audience and/or change the product to do so. My group chose the product Lipton Ice Tea.
The idea for our advert was for a young, scruffy looking guy to turn up to an interview completely unprepared. after leaving the interview and drinking the product, he walks back in, refreshed and prepared. our group all had a shared interest for the product, therefor we chose to create an advert for it.
I believe the current audience for this product are both male and female between the ages of twenty five and thirty five. We decided to appeal to a slightly younger audience from the ages of sixteen and early twenties.

Part 2-
How did you collect the feedback for your advert?

• After posting the adverts onto YouTube, created surveys on Survey Monkey. We sent out links to our questionnaire and YouTube adverts  in an email to receive at least 12 responses from the public. we then collected and analysed the results.   

Do you think you managed to get the main message across to your specified target audience? would the advert have an appropriate impact on them?

• I don't think that we appealed to our specified audience very well, although we aimed it towards young adults, our original idea was to  aim it towards late teens, students and with part time jobs. We ended up aiming it towards early twenties looking for full time jobs/careers. The advert would not have an appropriate impact as it is aimed at the wrong audience. 

Think about the technical and aesthetic qualities of your advert. Analyse your use of; Mise-en-scene, Camera Work, Editing and Sound-

• I feel that our use of Mise-en-scene was quite good, our props were all relevant to the advert, such as the paperwork, laptop, bag and the product we were using. Although we could have had better and more prepared props.  
• In our advert, using the camera, we managed to frame the actors well, keeping them in the middle or staying the right side that they were in for the last shot(s).
• The editing could have been done a lot better, a lot of the cuts were very quick and short, but we had to cut the advert down from over two minutes to one and a half minutes. 
• For the lighting, we kept it dull and dark for most of the advert, this was to keep the mood low and dim, this represented the attitude of the main person in the advert. After using the product, he came back, the lights were brighter and the scene looked much happier. 
• We didnt use many different sounds, most of the sound was ambient and worked with the dialogue, the only other sound that was used was a short music clip as the product was used, this did not work very well. 

Do you think that the finished avert effectively sells the product to the specified audience in the story line?

• I do not think that our advert effectively sells the product, as many of the reviews said, it was very boring and did not make them want to buy the product. I think if we had made a more exiting advert, it would have made the viewer more interested 

What was the message you were trying to send to the audience?

• We were trying to say that Lipton is a refreshing product that will give you energy and confidence, but I Don't feel that our advert showed that message very clearly or as clear as it could have been. 
• We wanted to try and tell our target audience that refreshing drinks are not just for sports and things like that, we were trying to tell them that they could help in situations where you can get  a little boost and a burst of energy when you need it most. This is why we used a stressful situation in which the main character needs a refreshing boost to get through it. 

Overall, do you feel that your advert fit its purpose?

• I feel that the product was advertised not quite the way we intended. It could have been done so much better as it looked very rushed and unprofessional, this is due to some of our shots being lost and having to re shoot the, digging into out editing time which was not helpful for us. 

Section 3- Personal analysis-

• If I could go back and plan, film and edit the whole thing again, I would do everything differently. The story line would have been more exiting, different styles of techniques would have been used and I would have spent more time on editing to try and get it to look more professional and to fit its purpose better.
• The only thing that I actually liked was the final picture of the products different flavors due to the brightly coloured  images and how I set it out, this is the thing in our advert that looks the most professional. 

Advertising codes-

ASA- Code 15, Food, Food Supplements and Associated Health or Nutritional Claims. Meaning we cannot make false claims on the nutritional and dietary  values of the product, or related products- The only code that met the specifications of the advert and was taken into account

OFCOM-