Brief:
A brief is basically a set of instructions explaining a task that has to be completed following the instructions closely. It contains rules and regulations that must be followed in order for the work to be completed correctly. it is given by the people who need the task done to the people or company who will be completing it.
Commission:
A commission is similar to a brief in the sense that it is a client giving the person they have chosen to create their product, it is the rules and guidelines in which the creator must follow but in a more focused explanation, allowing the creator to read in detail what is required of them when taking part in the given task.
Tender:
Tender is the act of sending a brief to different creators who will then give the client their valued amount for the creation of the product. the client will then choose the creator based on price and skill giving them more control over the quality of product they receive at the end.
How else would you respond to a brief?
There are a few different ways to respond to a brief, which includes competition, such as the E4 competition, the company wanted as many people as possible to respond to the brief that they had published online, by doing this, they widen their audience, not only to the target audience but anybody with a slight interest in the competition. and at the end of it, the created products are voted on instead of a company choosing which they think is best giving everybody who took part an opportunity at winning the competition.
Reading a brief:
In some cases the brief is very strict, giving you the rules and requirements which must be followed as close as possible in order for you to complete the task where as others will be very loose briefs in which there is plenty of room to change things and make it a little more personal rather than being told what to do, you can almost create your own product.
Negotiating a brief:
We didn't have much room to negotiate the brief, as we were technically entering a competition so we had to follow the brief as close as possible. there was not a lot that we could change or even needed to change when following the brief, as it is a competition, every body had the same set of rules and requirements to follow.
In the media industry, a brief will be given to multiple clients, therefor the brief will not be discussed
outside of your company or the people you are working with in order for your ideas to stay a secret and so that they are not copied by anybody else and passed off as their own. in the media industry, there are a lot of people willing to work for little amounts of money just to build their reputation
What constraints might you face when following the brief?
when responding to a brief, there will be legal issues that must be taken into consideration, such as copyright and plagiarism. for example, the E4 competition that we entered, the winners animation will be shown on television, therefor it must comply with the rules of both the competition and the broadcasting company of the channel it will be shown on, if it is to crude then it will not be shown on television and most likely will not be entered into the competition.
Creating our animations, they had to feature the E4 logo that was provided for us to use in any way that we wished, and the music that was also provided for us by the company, one of the rules is that we had to use what was provided and not anything else, even if we found that the music did not fit our ideas, we had to try our hardest to make it work.
Did you have to make any amendments to the proposed final product? if so, why?
our idea stayed very much the same throughout the whole process, after we had planned it, we did have to add a few things to comply with the time limit that was allowed, we were only a few seconds under but it needed to be exactly on time.
we also had to change our location part way through due to limitations with the time we had allowed ourselves in the first location, we had not quite finished when e had used up all of our time in the first location and had to move to the next, luckily ours was created in a set so it was just a case of sorting lighting after we had moved.
The media industry can be quite unpredictable, often things will not go quite according to plan meaning that you must be able to think on your feet, things will inevitably change, such as budgeting and time, quite often the budget you allow yourself will not be enough and more money will have to be funded in order for the production to continue or even start. Deadlines can be missed or pushed back such as film releases, production taking longer than expected meaning that the final product will not be finished in time.
Opportunities:
There are different reasons somebody might respond to a brief, money is often a major part of why somebody would respond, along with somebody trying to create a reputation for themselves within the industry meaning that they can make more money in the future.
Before we started work on this brief, we had little experience with animation, we had worked on it a few weeks prior to starting but only learned the basics of stop motion, during production, we were teaching ourselves and finding things out that we didn't know before, developing our skills giving us more experience with which i would say we defiantly improved as time went on.
when producing the animation, I worked with both the camera and models we used, taking it in turns to both take pictures and move the models to create the final product. I also aided in the editing process, combining skills with others to try and make the product as good as possible.
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